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Youth in America are in crisis. Millions have lives filled with pain and empty of meaning. Seventy-eight million Americans were born between 1980 and 2000. This is the Millennial Generation. Although 65% of them would claim Christianity if they were filling out a government form, less than 20% have a biblical understanding of Jesus and matters of salvation.


If statistics are true, less than 1 in 5 Millennials have a relationship with Christ that provides forgiveness and the promise of Heaven. This leaves over 60 million who are dying in their sin. This is a huge mission field. One we cannot ignore.

It has been said that the Millennial Generation is the most difficult to reach with the Gospel, but if you know where to reach them…and how, the task becomes much easier.  Groundwire has discovered an efficient and predictive way to deliver the message to Millennials in a way that they are willing to consider the love and hope of Christ.


The Jesus Cares Outreach is an aggressive media initiative of Champion Ministries, dba Groundwire.

Sean Dunn, the founder and President of Groundwire has been in full-time Christian youth work for over 30 years. He has served in local church youth ministries, and in 1997, he began traveling full-time as a speaker and author. Although he was finding success through those outlets, he began to ask the question, “How do we reach the ones that don’t want to be reached? How do we influence the ones that aren’t asking the right questions and won’t come where we are?” After praying and studying trends and culture, the strategy for Groundwire was born.

Since 2003, Groundwire has been leveraging media and technology in order to share the love found in Jesus Christ with youth and young adults. By placing well-produced and relevant commercials on the utilized media channels, we are able to share authentic hope with many who might not be ready to walk into a church.

Each commercial invites the viewer/listener to have a conversation with “someone who understands”. Twenty-four hours a day, there are volunteer coaches online ready to listen, encourage, and point chatt ers to Jesus.

The Jesus Cares Campaign is the next evolution of the same strategy. Scriptures says that His kindness leads us to repentance but more people don’t believe He is kind and loving. They see Jesus as angry and judgmental. By strategically leveraging the most useful media outlets with the message that Jesus Cares, we are seeing hearts open to the offers of Jesus and we are seeing lives transformed.

The Jesus Cares Outreach is an initiative for certain cities (Partnering with local churches and business leaders) and through national buys as well.

Sean Dunn is the Founder and President of Groundwire. The national office is in Castle Rock, CO.


January - June 2020
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God is moving and He is blessing. He is increasing our impact while allowing us to refine our processes. We are more effective and more efficient than ever before. And the question has become “What’s next?”

We are in a position to grow quickly and see even more people come to faith in Jesus Christ. Due to the pace and change of technology and culture, we don’t have a rigid 5 year plan, however, to sum up our thoughts, “We will partner with the Lord to introduce as many Millennials as we possibly can to the love and grace of Jesus Christ.” Hundreds of thousands will respond.

We will continue to embrace and adhere to our top 3 priorities.

Relevance:  Our goal will always be to increase in relevance and impact among the lost.  Each year our aim is to see a substantial increase in the number of people making a decision to follow Christ.

Influence: To promote spiritual growth for new believers through online resources for the purpose of encouraging, equipping and engagement.

Revenue:  Through multiple strategic channels, our desire is to yearly increase revenue streams for the purpose of reaching more and more with the Gospel of Christ.


Groundwire has many opportunities for you to partner with us in reaching the Millennial and Gen Z Generations.

Prayer:  Knowing that we are in a Spiritual Battle for souls our desire is to assemble an army of believers praying for eyes to be opened, chains to be broken, and captives set free.  Each wee we send out a prayer update with prayer request for the ministry that week.  We also have a prayer wall you can visit to either post a prayer request or pray for the needs that are posted by individuals.  You can access the prayer wall at  Sign up here to become a Groundwire Prayer Partner:     

Online Coaching:  Our online coaches are the very heart of Groundwire.  Each month thousands of broken hurting people log on to to chat with one of our Spiritual Coaches.  As chat traffic continues to increase yearly our need to have dedicated, trained online coaches also increases.  Click here to find out more about the steps to take in becoming an online Spiritual Coach:

Champion Circle:  Knowing that believers in cities all across America desire to see the lost in their cities come to faith in Christ we offer Champions Circle.  The word "Champion" means to "fight for someone or for his cause."  Click here to learn more about what is required to join the Champion's Circle.

Financial Partner:  As people partner with Groundwire financially, regardless of the amount, we are able to continue to share the Jesus Cares message with the Millennial and Gen Z generations via social media. Whether it's a one time gift or a monthly recurring gift, know your financial support changes lives and makes a difference.  Groundwire has a Platinum Standard rating from Guide Star which is the highest rating possible.  We are also a member of ECFA, Excellence in Giving, and others.  Click here to donate:

Add Your Church:  Groundwire's desire is to always see a new believer grow in their new found faith in Christ.  One avenue to continue that growth is by connecting with other believers in the local church.  Groundwire is looking to partner with Kingdom minded churches throughout the US where new believers can be connected if they choose that route.  To learn more about being a Groundwire Partner Church click here for more information:


  • Why does Groundwire raise money?

To share Biblical hope, love and purpose with as many as possible. People partner with Groundwire financially allowing us to share the Jesus Cares message with Millennials in the United States who are lost and hurting.

  • How can I donate? There are multiple ways that you can give to impact Millennials through Groundwire.

You can give online HERE.
You can send a check to Groundwire PO Box 1323, Castle Rock, CO 80104
You can give through your donor advised fund to Champion Ministries, dba Groundwire. Our EIN# is 84-1341326

  • When I donate, where does my money go?

All financial gifts fund the critical work of evangelism by sharing the Gospel message through marketing outlets and by helping provide internet support to those who are taking that next step towards Christ.

  • What percentage of my donation goes towards programs?

Groundwire adheres to ECFA’s financial requirements for partnership. 78% has historically gone directly to program.

  • How do I give monthly?

It’s quick and easy to sign up online HERE or give us a call at 303.660.3582 and we will help you get it set up.

  • I am a monthly donor and some of my information has changed-how do I change it?

Give us a call at 303.660.3582 or send an email to –we would love to help you get updated.

  • Is my donation tax-deductible?

If you’ve in the U.S., yes. You’ll get a tax receipt annually emailed for all donations made in the calendar year. For any gifts in kind, a receipt will be sent within 10 days of receiving the gift. For all international partners, you would have to examine your countries policy to determine if your gifts to Groundwire are eligible for tax credit in your country.

  • Do you publish your annual financials and audited reports?

We have a transparency policy that applies to our financial accountability. You can find our 990’s online or you can simply email and request copies of either our previous years financials or our audited reports.

  • I would like to speak with someone in leadership. How can I reach Sean or Groundwire’s Board?

If you have a question, concern, or comment, you can email all leadership at Any communication will be forwarded onto the appropriate person/people and if a response is required, you can expect one within a timely manner.






We are convinced that the inspired, infallible, authoritative Word of God is useful for teaching, rebuking, correcting, and training in righteousness.  Hebrews 4:2, 1 Timothy 2:4, 2 Timothy 3:16


We are convinced that there is one God in three Persons: Father, Son and Holy Spirit.

John 14:16, Mark 1:10-11, Matthew 28:19


We are convinced that Jesus Christ gave His life on the cross to redeem mankind from sin and give eternal life; no one comes to the Father except through His Son, Jesus Christ. Salvation is a free gift for all who confess to the Lord Jesus with their mouth and believe in the resurrection of Christ.
James 5:16, John 3:16, Romans 10:9, John 14:6, Acts 4:12


We are convinced that Christ can bring healing and hope to every situation in life by the power of the Holy Spirit.
Isaiah 53:5, Psalm 147:3, Exodus 15:26


We are convinced that Jesus Christ is Lord and the He is the same yesterday, today and forever. What He did 2,000 years ago, He is still doing today through the power and presence of the Holy Spirit operating through those who believe in Him.
Hebrews 13:8, John 14:2


We are convinced that full devotion and extravagant affection for Jesus Christ and His cause should be the norm for every believer.
John 12:1-11, Luke 9:23-24, Matthew 16:24-25, Luke 12:31


We are convinced that the believer will grow towards God when the discipline of prayer is coupled with worship and the reading, memorizing and meditation on the Word of God.
1 Thessalonians 5:16-18, Hebrews 4:12, Psalm 119:11, Psalm 1:1-3


We are convinced that prayer is a two-way communication between God and the believer, and the fervent heartfelt prayer of a righteous man or woman avails much.
Acts 22:14, James 5:16


We are convinced that God does not dwell with a particular denomination or style. The body of Christ has many different looks, but everyone who confesses Jesus Christ as Lord and Savior is a part of the same body.
John 17:23, Romans 15:5-6, Romans 12:4-5, 1 Corinthians 12:13


We are convinced that God has a passion for all peoples. He has a plan and a calling for them, and they are set apart for righteousness. God is rising up an army of on-fire, God-loving people who are going to raise a standard of Godliness up before their peers and the world.
Psalm 7:17-18, Acts 2:17-18, Jeremiah 29:11

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